Raimondi Cranes, a heritage manufacturer of tower and luffing cranes, has released its 2019 Product Guide for free online download. The 2019 Product Guide features 13 cranes complete with updated technical specifications and load charts, as well as material on accessories including the SL20-TC Crane Elevator, the 8×8 Base, the Service Balcony Kit, and the Deluxe R16 Crane Cabin.
“For our second year running, Raimondi Cranes has decided to release the Product Guide for easy download on our website. Our first online release took place in May 2018, and it quickly became of the most visited pages on our web portal. We continued to see high download activity throughout the year from users all over the world,” said Eng. Mauro Masetti, Chief Commercial Officer, Raimondi Cranes.
“One of my key metrics that I wanted to continue to improve upon was allowing our valued clients access to Raimondi’s technical information, regardless of their location. Our initial release last year was a pilot program to see if users would in fact download such a comprehensive document, and it has generated substantial web activity and positive feedback.”
“As a continuation of our digitzation strategy with the mission of stronger global connectivity, we have continuously shared videos from jobsites that Raimondi products figure prominently in. The video content appears across all five of our social media platforms leading with YouTube, as well as in our website gallery. In addition to sharing high quality content that heavy machinery enthusiasts want to see online, it also allows us to showcase our ever-increasing market share, our product footprint and longevity, and most of all, the digital loyalty and engagement levels demonstrated by our end users. We are continuously surprised and delighted to have users populate social media platforms with terrific images of Raimondi products at work using the hashtag #RaimondiWorldWide,” concluded Masetti.
Raimondi Cranes activated its digital strategy in 2016 and continues to see steady organic growth across user acquisition and user-generated content measures. Headquartered in its heritage home of Legnano, Milan, Italy, Raimondi is a manufacturer of heavy lifting machinery celebrating 150 years of precision European craftsmanship.